ALPHANORMAL

alphanormal-macbook-specimen

The AlphaNormal Regular is a contemporary grotesque typeface. Based on an exploration, searching the limit of stroke-contrasts and dynamic, the horizontal and vertical stroke-contrasts are reduced to a minimum.
Influenced by former swiss pendants the naming AlphaNormal means it’s experimental but unspectacular, reduced and clear character. Thus AlphaNormal translates beautifully short textes and strong statements.